Founder and owner, Jake Wheeler all smiles in the Rocky Mountains. Jake has worked in the creative field and outdoor industry for a decade. He is the owner of Day Fire Company, works on the board of the Outdoor Industry's Future Leadership Program, and has managed creative campaigns for numerous outdoor brands, active lifestyle companies, destinations, and resorts.
He grew up in the hills of Tennessee as a shop kid, stocking chacos in a local outdoor store. Today, he lives in Colorado on the Frying Pan River where he can be found skiing through the trees, climbing mountains, chasing sunsets, and paddling down rivers.
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