Elevate YOUR BRAND
At Day Fire, we want to have a conversation around how we can help you succeed on your next adventure. We work with outdoor and active lifestyle companies in a variety of capacities to build authentic brands, produce unique story-driven content, promote products, and create lasting connections with their communities.
Meet Our Founder: Jake wheeler
Jake lives in Colorado’s Roaring Fork Valley and is a creative thinker, community builder, storyteller, connector, trusted leader, explorer, designer, and champion of brands.
His north star points towards the values of community, stewardship, connection, creativity, accountability, hard work, and authenticity. He has over 10 years of brand building experience through working in-house for tech startups, apparel brands, and ski resorts.
Our Mission
- Our purpose is to be creatively useful.
- Our mission is to help our partners be successful for the good of business, people, and the planet.
- Our vision is to create connections between brands and people that build community and drive business growth.
Inclusion
We are committed to justice, equity, diversity, and inclusion in the community. We are learning and open to all perspectives. Our business decisions are intentional about the impact of our world and climate. We believe that the outdoors are for everyone, everyone deserves the right to feel safe and have the opportunity to experience something new. We hold ourselves responsible to take ownership and action in our personal and professional decisions.
Our collections
Ullr Hooded Sweatshirt
Ullr Hooded Sweatshirt
Les Montagnes Hooded Sweatshirt
Les Montagnes Hooded Sweatshirt
Grateful Short Sleeve Tee
Grateful Short Sleeve Tee
Aspen Classic Short Sleeve Tee
Aspen Classic Short Sleeve Tee
Beer Flows Short Sleeve Tee
Beer Flows Short Sleeve Tee
Property Of Sleeve Tee
Property Of Sleeve Tee
Aspen FIS Short Sleeve Tee
Aspen FIS Short Sleeve Tee
Aspen Ski Club Short Sleeve Tee
Aspen Ski Club Short Sleeve Tee
Aspen Highlands Short Sleeve Tee
Aspen Highlands Short Sleeve Tee
Highland Bowl Short Sleeve Tee
Highland Bowl Short Sleeve Tee
Day Fire Company Founders Short Sleeve Tee
Day Fire Company Founders Short Sleeve Tee
Day Fire Company Founders Hooded Sweatshirt
Day Fire Company Founders Hooded Sweatshirt
Aspen World Class Powder Short Sleeve Tee
Aspen World Class Powder Short Sleeve Tee
Aspen Short Sleeve Tee
Aspen Short Sleeve Tee
Colorado Hooded Sweatshirt
Colorado Hooded Sweatshirt
Aspen Ski Races Hooded Sweatshirt
Aspen Ski Races Hooded Sweatshirt
Aspen Seal Crewneck Sweatshirt
Aspen Seal Crewneck Sweatshirt
Vintage Colorado Short Sleeve Tee
Vintage Colorado Short Sleeve Tee
Proud Member
We are proud to be a member of The Conservation Alliance. We are dedicated to breaking down the barriers to the outdoors and protecting the places we play for future generations to come.
Testimonials
During one of the most volatile years ever of the social media landscape (major social issues erupting, platform boycotts, society feeling like it’s imploding) AND a pandemic shutting down our resort and the world, Jake maintained a positive attitude, incredible flexibility and a commitment to what mattered most during a crazy and unsettling time period - connecting with our community in an authentic, impactful way
Aspen Skiing Company
Marketing Director
Day Fire provides outstanding designs and marketing insights. Their responsive, quick, and friendly.
Summit county government
Director of Sustainability
I met Jake working on a project as part of the Outdoor Industry Association’s Future Leadership Academy. Our team put 10 military veterans on a river trip with 10 Outdoor Industry professionals to jump-start a network to get interested Vets an entrée into our Industry. In our short time together, Jake impressed me with his work ethic, creativity, calm presence, but mostly with his authenticity and kindness. I walked away from our work together with a sense of achievement – Jake helped lead us to tackle a problem with a novel approach to complete success – but more importantly, I now have in Jake a friend I can trust!
Arc'teryx
Director of Sales
