Elevate YOUR BRAND
At Day Fire Company, we’re eager to discuss how we can support your next adventure. We collaborate with outdoor and active lifestyle companies in various capacities to build authentic brands, create unique, story-driven content, promote products, and foster lasting connections with their communities.
Meet Our Founder: Jake wheeler
Jake lives in Colorado’s Roaring Fork Valley and is a creative thinker, community builder, storyteller, connector, trusted leader, explorer, designer, and champion of brands.
His north star points towards the values of community, stewardship, connection, creativity, accountability, hard work, and authenticity. He has over 14 years of brand building experience through working in-house for tech startups, apparel brands, and ski resorts.
Our Mission
At Day Fire Company, our purpose is to be creatively useful. Our vision is to empower our partners to succeed—for the good of business, people, and the planet. Our mission is to forge meaningful connections between brands and people, fostering community and driving growth. Our promise? A friendly, high-quality, and genuinely useful creative service.
Inclusion
At Day Fire Company, we are committed to justice, equity, diversity, and inclusion. We are continuously learning and open to all perspectives. Our business decisions are made with intention, considering their impact on the world and climate. We believe the outdoors are for everyone, and that everyone deserves the right to feel safe and explore new experiences. We hold ourselves accountable to take ownership and action in both our personal and professional choices.
