Elevate YOUR BRAND
At Day Fire Company, we’re eager to discuss how we can support your next adventure. We collaborate with outdoor and active lifestyle companies in various capacities to build authentic brands, create unique, story-driven content, promote products, and foster lasting connections with their communities.
Meet Our Founder: Jake wheeler
Jake lives in Colorado’s Roaring Fork Valley and is a creative thinker, community builder, storyteller, connector, trusted leader, explorer, designer, and champion of brands.
His north star points towards the values of community, stewardship, connection, creativity, accountability, hard work, and authenticity. He has over 10 years of brand building experience through working in-house for tech startups, apparel brands, and ski resorts.
Our Mission
At Day Fire Company, our purpose is to be creatively useful. Our vision is to empower our partners to succeed—for the good of business, people, and the planet. Our mission is to forge meaningful connections between brands and people, fostering community and driving growth. Our promise? A friendly, high-quality, and genuinely useful creative service.
Inclusion
At Day Fire Company, we are committed to justice, equity, diversity, and inclusion. We are continuously learning and open to all perspectives. Our business decisions are made with intention, considering their impact on the world and climate. We believe the outdoors are for everyone, and that everyone deserves the right to feel safe and explore new experiences. We hold ourselves accountable to take ownership and action in both our personal and professional choices.
Our collections
Grateful Short Sleeve Tee
Grateful Short Sleeve Tee
Snowmass Rodeo Short Sleeve Tee
Snowmass Rodeo Short Sleeve Tee
Highland Bowl Short Sleeve Tee
Highland Bowl Short Sleeve Tee
Colorado Hooded Sweatshirt
Colorado Hooded Sweatshirt
Aspen Chairlift Short Sleeve Tee
Aspen Chairlift Short Sleeve Tee
Ski The Bowl Short Sleeve Tee
Ski The Bowl Short Sleeve Tee
Ski Country Short Sleeve Tee
Ski Country Short Sleeve Tee
Redstone Short Sleeve Tee
Redstone Short Sleeve Tee
Redstone Classic Short Sleeve Tee
Redstone Classic Short Sleeve Tee
Powder Club Short Sleeve Tee
Powder Club Short Sleeve Tee
Powder Bear Short Sleeve Tee
Powder Bear Short Sleeve Tee
Powder Bear Hooded Sweatshirt
Powder Bear Hooded Sweatshirt
Les Montagnes Hooded Sweatshirt
Les Montagnes Hooded Sweatshirt
Day Fire Company Founders Short Sleeve Tee
Day Fire Company Founders Short Sleeve Tee
Aspen World Class Powder Short Sleeve Tee
Aspen World Class Powder Short Sleeve Tee
Aspen Space Short Sleeve Tee
Aspen Space Short Sleeve Tee
Day Fire Company Founders Hooded Sweatshirt
Day Fire Company Founders Hooded Sweatshirt
DFC Heritage Snapback Trucker Cap
DFC Heritage Snapback Trucker Cap
Proud Member
We are proud to be a member of The Conservation Alliance. We are dedicated to breaking down the barriers to the outdoors and protecting the places we play for future generations to come.
Testimonials
During one of the most volatile years ever of the social media landscape (major social issues erupting, platform boycotts, society feeling like it’s imploding) AND a pandemic shutting down our resort and the world, Jake maintained a positive attitude, incredible flexibility and a commitment to what mattered most during a crazy and unsettling time period - connecting with our community in an authentic, impactful way
Aspen Skiing Company
Marketing Director
Day Fire provides outstanding designs and marketing insights. Their responsive, quick, and friendly.
Summit county government
Director of Sustainability
I met Jake working on a project as part of the Outdoor Industry Association’s Future Leadership Academy. Our team put 10 military veterans on a river trip with 10 Outdoor Industry professionals to jump-start a network to get interested Vets an entrée into our Industry. In our short time together, Jake impressed me with his work ethic, creativity, calm presence, but mostly with his authenticity and kindness. I walked away from our work together with a sense of achievement – Jake helped lead us to tackle a problem with a novel approach to complete success – but more importantly, I now have in Jake a friend I can trust!
Arc'teryx
Director of Sales
We Stand Behind Our Design
Our passion for design and creativity drives us to exceed expectations in every project we undertake. At Day Fire Company, we don't just deliver high-quality services—we forge connections that foster community and elevate your brand. Every detail is thoughtfully crafted to help you grow your business, connect with your audience, and make a lasting impact. Our commitment to your success extends beyond design. If you're not completely satisfied, we welcome your feedback so we can continue to strengthen our partnership. Our goal is to help you grow, not just through great design, but by building long-term relationships that benefit your business, your customers, and the planet.
