Founded with a mission to blend passion and creativity, Day Fire Company set out to forge meaningful connections between brands and people. Leaving the corporate world to pursue a purpose-driven dream, the company was built on a foundation of service and creativity. Rooted in the Roaring Fork Valley, Day Fire Company has grown into a brand dedicated to supporting its community and beyond.

Earned the first dollars, realizing the potential to provide value, generate income, and maintain a well-balanced lifestyle. Experimented with a co-working space while intentionally saving for a future studio purchase. Refined the business model, streamlined services, and established workflows to build a solid foundation. Onboarded the first retainer clients and took on one-off projects, marking a significant milestone in the company’s journey. We delivered custom designs for the Summit County Sustainability Department and developed a comprehensive re-launch strategy and assets for Optic Nerve Eyewear’s new logo. We continued creating engaging content for Aspen Snowmass, Visit Aspen, and Snowmass Tourism while providing ongoing brand management and creative services for Dirtbag Diaries, the Outdoor Industry Association, Recover Brands, and The Futurist Project.

Fully embraced the company’s mission, purpose, values, and promise, laying the groundwork for meaningful growth. Maintained strong relationships with retainer clients while continuing to take on impactful one-off projects. Earned recognition as Aspen Times' Second Best Graphic Design Studio and achieved year-over-year revenue growth. We created standout apparel designs for the Marine Corps Marathon and Sierra Nevada Brewing Company, delivered custom content for Aspen Snowmass and Visit Aspen, and designed sales catalogs for Optic Nerve Eyewear and Ripton. Our design collection expanded to include Aspen Snowmass Bike Park, Maroon Bells, and Highland Bowl, showcasing the beauty of these iconic destinations. We also provided ongoing brand management and creative services for incredible partners like Dirtbag Diaries, Climbing Gold, the Outdoor Industry Association, Recover Brands, The Futurist Project, and Bluebird Backcountry.

Day Fire Company relocated from Basalt to Redstone, Colorado, perfectly aligning with our outdoor-centric identity. We were honored to once again be recognized as Aspen Times' Second Best Graphic Design Studio and proud to continue our streak of year-over-year revenue growth. We also launched our online store and sold our first products direct to consumer. We designed apparel for the Marine Corps Marathon and Charlotte Marathon, created a brand identity for Trail Town Coffee, and produced custom content for Aspen Snowmass and Visit Aspen. We also provided ongoing brand management and creative services for Site Seven Camper Vans, Dirtbag Diaries, Climbing Gold, Outdoor Alliance, the Outdoor Industry Association, Recover Brands, and The Futurist Project.

Further refined and aligned the company’s story, purpose, mission, and promise, establishing a clear and compelling identity. Developed tailored retainer and one-off service packages to better serve clients while deepening the understanding of the target audience, focusing on outdoor, tourism, and value-aligned businesses. Conducted competitive analysis and addressed internal pain points, paving the way for streamlined operations. Set strategic revenue and business goals, creating a solid foundation for sustained growth and impact. Sought additional mentorship, networking opportunities, and outside sources of inspiration to fuel sustainable business practices and creativity.