Studio Notes:
Process, Ideas, Reflections
Studio Notes:
Process, Ideas, Reflections
The Outdoors belongs to everyone
Design is relationships.
Design is relationships.
INFORMATION & INSPIRATION
Build content strategies around messages that provide value, communicate information, and give your audience inspiration around your product, the season, and the community that it cultivates. Share messages that have a path to learn more and take action through a call to action and thoughtful customer acquistion funnel. Avoid crowded spaces if you don't have a firm story and action to stand on.
Don't Dictate, Participate
Are you ready to give up your power and control? Don't write a check and walk away. Meet communities where they are and help them meet the needs that they have. It's an adaptive partnership and dialogue.
How to Think About Community
A brand is a community and your marketing should reflect that. A good relationship is one that is conversational, inclusive, and recongizes the needs of someone and goes out and meets them where they are.
Shepherd Your Brand
The outdoor industry is a community and your brand should amplify and reflect that. This pillar of your business should constantly be keeping watch on internal and external efforts to ensure successful consistency, culture, and community. A brand effort is very broad as it could be anything from how the postman interacts with your front desk to a seasonal theme for a major marketing campaign.
Listen, learn, and ensure that the brand simply does good in the world through product that enhances people's lives, stories that provide value, and business choices that help protect and preserve our environment through climate, inclusion, and equity.
Purpose
Are you making bold commitments toward a shared future that is inclusive, equitable, and climate positive?
Start With Why
What is your actual reason for doing this? Who are you doing it for? How are you going to do it and what are you going to do it with?
Commit
What are you most motivated to commit your organization to internally and externally?
The Power of CONTENT
By curating the right brand content for your marketing efforts, your company can create a story that your audience wants to connect and engage with. Your team will be able to develop a relationship with your consumers and cultivate a community that expands deeper than a transaction or a 9-5pm schedule. The power of content is as beneficial to brands as water is to an ecosystem.
Leading With Action
Before you make a blanket statement. Are you considering how your business can drive and highlight meaningful change with the resources that you have? Is your company just sharing a hallow point of view around a subject matter, or do you have a strategy and top down position to support and demonstrate actionable and meaningful steps towards the topic?