Grew Instagram following by 35,000+ in two years. Launched resort TikTok channel and Instagram ecommerce. Implemented and managed a COVID content marketing series. Supported company DEI efforts through content and influencer programs. Worked on the brand team to finalize and shepherd the business into a new identity resort-wide rollout.
Designed and managed a national Road Tour that hosted 25 local events and raised over $20,000 for conservation in 60 days.
Free Fly Apparel
Grew Instagram following by 45,000+ in two years. Designed and managed a college ambassador program of 70+ individuals. Rolled out 3 major seasonal marketing campaigns and 6-holiday specialized campaigns to launch products and ensure ongoing storytelling and marketing through the time periods. Created a brand blog and updated it on a weekly/monthly basis through in-house content creation and a 3rd party network of contributors. Developed brand copy strategy and communication guidelines
Outdoor Industry Association
Grew overall social following by 35,000+ from 2021 to 2022. Increased Engagement Rate to 4.3% in 2022 from 3.1% in 2021. Top performing content included: 2022 Outdoor Participation Trends Report (16% engagement rate).
Developed this brand’s identity from the ground up and created integrated marketing campaigns for outdoor brands and retailers, overseeing brand direction, in-store POP, trade show booths, ambassador management, conservation partnerships, and designing various collateral, presentations, and advertisements. Oversaw specialty retail, influencer, and community marketing initiatives in 30+ cities that provided the backbone for the brand’s content, culture, and audience. Worked with marketing team to drive over 1.5M unique visits to the brand's website on a bootstrap budget.
Worked with the Bluebird Backcountry team to design creative for their Cyber Monday campaign across paid, website, organic, and email. The work resulted in the second-best sales achievement in company history.