Dubbed the “Fall In Love With The Outside Road Tour”, the campaign included over 22 in-store events held at top specialty outfitters across the country. Designed a digital Road Tour micro-site that accompanied the events; this highlighted the route and provided resourceful and inspiring outdoor content. The project included web design, social media marketing, 3rd-party coordinating, retail activation, event planning, graphic design, photography, and video production. In 90 days, we raised over $20,000 for conservation efforts.
Social Media & Content
Managed the Aspen Snowmass organic social media strategy and accounts. Focused on curating and planning content, copywriting, storytelling, and community building. Navigated the brand through COVID-19 crisis communications and diversity, equity, and inclusion messaging.
Free Fly Apparel
Focused on creating and managing one of the fastest growing outdoor apparel brands across all consumer facing platforms. Developed brand strategy and led the execution of all communication, digital content, visual assets, blog, brand copy direction, social media, conservation partnerships, trip sponsorships, and ambassador/influencer programs.
Was the first employee for one of the most successful outdoor industry online recreation discovery platforms and created engaging integrated marketing campaigns for outdoor brands and retailers, overseeing brand direction, in-store POP, trade show booths, ambassador management, conservation partnerships, and designing various collateral, presentations, and advertisements.
Outdoor Industry Association
Member of Class 2 of the Outdoor Industry's Future Leadership Academy – a six-month program to prepare, unite and amplify the voice of future outdoor industry leaders. I received personal and professional development opportunities including education about important outdoor industry issues, leadership training, and mentoring from industry veterans. Currently, I work on the board of the alumni program, where I focus on cultivating relationships, volunteerism, and the health of the industry.
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