Marmot "Fall In Love With The Outside" Road Tour
In 2016, RootsRated and Marmot teamed up to celebrate the Outside by hosting Pint Nights in speciality retailers across the country. We had the opportunity to plan the Road Tour. At each Fall In Love With The Outside Road Tour event, we raised money for local conservation groups, while playing live music, pouring cold brews, hosting tent pitching contests, playing outdoor trivia, and having conversations about where to go outdoors and all things we love outside. The marketing campaign included web design, social media marketing, retail activation, event planning, graphic design, photography, and video production.
Pint Night Planning, Activaition, and Marketing
Dubbed the Fall In Love With The Outside Road Tour, the campaign included over 22 in-store events held at top speciality outfitters across the country. Accompanying the in-store events, there was also a digital Road Tour microsite that highlighted the route and provided resourceful and inspiring outdoor content.
We designed a fully integrated digital marketing strategy that was engaging, informative, inspiring, and highly shareable. The platform was also supported by various marketing methods including:
- Paid Social Media
- Email Marketing
- Marmot Gear Giveaway
- Event Tool-Kits
- On-Boarding Calls
- Community Outreach
- Content Creation
- PR Announcments
- Digital Microsite
While on the Road:
While on the road, Marmot and the RootsRated Road Tour team sparked meaningful conversations about the many joys, health benefits, and recreational opportunities associated with getting outside, no matter what the capacity.
Whether it’s the backcountry or the backyard, the brands simply celebrated the outdoor life, all while raising money to help maintain local trails and crags for future generations and celebrating retailers that have functioned as town centers for decades.