8 Ways for Brands to Win With Direct to Consumer

1. Increase customer lifetime value

2. Lower the cost of customer acquisition

3. Increase the returns on ad spend and use this as a key metric

4. Increase average order values

5. Capture email, and then it’s free to reach them

6. Optimize towards conversion purchase

7. Provide value through content to help purchasing decisions

8. Prospect with higher level evergreen content and then retarget with product specific content