A brand’s blog should be designed to inspire, educate, and inform customers. Your blog should have a diverse mix of content types that are consistently published and always tied by to the red thread of the brand’s identity. Topics for blogs can be decided based on product launches, email campaigns, holidays, seasonal activities, customer questions, and aspirational brand storytelling. This is important because we’re living in a world where the customer curates what they want to see, instead of traditional push marketing. So you have to create content that people care about and want to follow. To help you create a relevant mix of content, I’ve put together 4 suggested content types that every brand should be thinking about.
Inside The Brand
Here you can empower your readers through deeper behind the scenes knowledge of your brand that includes: fabric stories, product launches, design developments, employee spotlights, and business milestones.
This category is designed to highlight the lifestyles of your ambassadors, your customers, and the stewardship of your conservation partners.
A fun one, this part of your mix allows you to provide value to our readers by answering key questions through tips, tricks, how-tos, recommendations, lists, and on.
Inspire readers of types of places and activities that where your products thrive in.