7 Ways Brand Can Shepherd Your Business Forward

  1. Story, how to better tell your story, what are the sparks wIthin the story to elevate to potential customers

  2. Fact finding mission to understand the brand, history, strategic goals moving forward (revenue goals, product line goals etc)

  3. Create a message that is memorable and demands attention

  4. Work with focus groups and do research about audiences

    • Strategic partners

    • Develop profiles and personas to be define who we’re trying to reach

    • Could be paired with customer surveys too

    • Know everything you can about the target you’re trying to reach

    • Small focus groups vs large groups

  5. Create naming and copy ideas

  6. Help with product launches

  7. On-going evaluation and management of seasonal campaigns

    • Create systems around things you do every campaign

    • Explore doing new things