It’s valuable to have a outline of your brand guidelines and a point person to communicate to stakeholder’s to ensure on brand executions.
An overview of our brand’s history, vision, personality and key values
Brand message or mission statement – including examples of ‘tone of voice’.
Logo usage – where and how to use your logo including minimum sizes, spacing and what not to do with it.
Colour palette – showing your primary and secondary colour palettes with colour breakdowns for print, screen and web.
Type style – showing the specific font that you use and details of the font family and default fonts for web use.
Image style/photography – examples of image style and photographs that work with the brand.