4 Ways to Think About the Fickle Funnel

  1. Awareness

  2. Consideration

    • Signed up for email list

    • Website view

    • Social follow

    • Researching and reading reviews

  3. Purchase

    • Average Order Value

    • Understanding who is purchasing

    • Upsell and bundles

  4. Retention

    • Email flow

    • Re-targeting

    • On-going social

    • Nurture campaigns

    • Customer perks

    • Surveys

    • VIP mailer and catalog

    • Referral program

    • Loyalty program