12 Steps to Campaign Teardowns

12 great ways to recap your campaigns and get better for the next one.

Email Campaign Flow

Email Results

  • Send Time

  • Open Rate

  • Revenue

  • Conversion Rate

  • Transactions

  • AOV

Email A / B Tests

Facebook Results

  • Dates Run

  • ROAS

  • Orders

Other Channel Results

Website Results

  • Users

  • New Users

  • Sessions

  • Bounce Rate

  • Page / Session

  • Average Session Duration

  • Ecommerce Conversion Rate

  • Transactions

  • Revenue

Creative Recap

Landing Page Results

  • Page

  • Page Views

  • Unique Page Views

  • Average Time on Page

  • Entrances

  • Sales Results

What Worked Discussion

What Didn't Work Discussion

Actionable Takeways