12 Must Haves For Building Your Brand's Guidelines

A brand guide is key to business success. It keeps you on track, acts as a filter in decision making, and is super helpful with on-boarding and developing business plans. There are certainly a few ways that you create your guide, but through my experience are some must haves to consider when putting yours together.

  1. History

  2. Brand Manifesto

  3. Mission Statement

  4. Values

  5. Uniques

  6. Culture

  7. Voice

  8. Tone

  9. Personality

  10. Point of View

  11. Visual Applications

  12. Copy Applications