3 Content Must Have's to Launch a Seasonal Collection

In order to launch a robust seasonal campaign that provides a consistent, on-going, and inspiring experience to your consumer, you need 4 content pieces to make the wheel go round.

Collection Assets

  • Studio Photography

  • Lifestyle Photography

  • Theme

  • Generally shot 9/mo in advance to support with wholesale and inventory

Pre-Launch

  • Pre-launch teaser and product/media gap filler based on a content audience of your collection assets.

Mid-season ad refresh

  • Produced mid-season to help with advertising freshness and to support product promotions.