In order to launch a robust seasonal campaign that provides a consistent, on-going, and inspiring experience to your consumer, you need 4 content pieces to make the wheel go round.
Generally shot 9/mo in advance to support with wholesale and inventory
Pre-launch teaser and product/media gap filler based on a content audience of your collection assets.
Mid-season ad refresh
Produced mid-season to help with advertising freshness and to support product promotions.