Featured Work

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RootsRated

Joined RootsRated as employee #1 and oversaw creative direction for one of the fastest growing outdoor recreation discovery platforms in the outdoor industry. Responsible for creating engaging marketing campaigns, overseeing brand direction, in-store POP, trade show booths, ambassador management, and designing various collateral, presentations, and advertisements

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Free Fly Apparel

Managing one of the fastest growing apparel brands in the outdoor industry and focusing on: Content Strategy, Management, and Creation, Social Media Strategy and Management, Influencer, Athlete, and Ambassador Marketing, Brand Copywriting and Editorial Management, High-Level Brand Management, Strategy, and Positioning, Product Marketing Campaigns Development, Management, and Reporting

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Marmot

Created and executed the the Fall In Love With The Outside Road Tour,. The campaign included over 22 in-store events held at top speciality outfitters across the country. Accompanying the in-store events, there was also a digital Road Tour microsite that highlighted the route and provided resourceful and inspiring outdoor content.

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Outdoor Industry Association

As a graduating member of the Outdoor Industry Future Leadership Program, I designed, managed, and participated on a rafting trip that brought military veterans together with outdoor industry brands to talk about creating a network that can support each other.

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Outdoor Research

Custom in-store hang tag graphic design for OR’s flagship Seattle store. Each hang tag highlighted a featured product for a seasonal collection with a local outdoor destination that it would perform well in.

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Salomon

Concepted and executed from start to finish over 15 in-store pint nights in key retailers along with trail run meet-ups and the installation of in-store iPads that highlighted places to locally go road and trail running.

Kampgrounds of America

Sold and account managed a recurring content marketing program to support KOA’s marketing efforts to inspire people to get outdoors.

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Outlaw Donkey

Developed the Outlaw Donkey brand and carefully crafted and maintained it to ensure it properly and authentically provided effortless consignment and re-commerce opportunities for consumers in the outdoor industry.

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Rock/Creek

Custom artwork and apparel designed for Rock/Creek Outfitters, one of the country’s premiere speciality outdoor retailers.

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NRS

Photography and blog content creation highlighting a SUP trip down the Green River in Utah.

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University of Tennessee

Event invitation designed for my Graphic Design senior show at the University of Tennessee, Knoxville.

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Great Smoky Mountain National Park

Infographic designed with information gathered about the Great Smoky Mountains National Park in a personal project.

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Upslope Brewing

Sold and account managed a recurring content marketing program to support Upslope’s marketing efforts to inspire people to get outdoors.

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Day Fire Podcast

Co-founder of Day Fire Podcast, where we discuss weekly places to go outdoors, how to get involved with conservation, athlete stories, and the right gear to pack.

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Visit Steamboat Springs

Sold and account managed a recurring content marketing program that supported Steamboat Springs’ content marketing efforts.