Joined RootsRated as employee #1 and oversaw creative direction for one of the fastest growing outdoor recreation discovery platforms in the outdoor industry. Responsible for creating engaging marketing campaigns, overseeing brand direction, in-store POP, trade show booths, ambassador management, and designing various collateral, presentations, and advertisements
Free Fly Apparel
Managing one of the fastest growing apparel brands in the outdoor industry and focusing on: Content Strategy, Management, and Creation, Social Media Strategy and Management, Influencer, Athlete, and Ambassador Marketing, Brand Copywriting and Editorial Management, High-Level Brand Management, Strategy, and Positioning, Product Marketing Campaigns Development, Management, and Reporting
Created and executed the the Fall In Love With The Outside Road Tour,. The campaign included over 22 in-store events held at top speciality outfitters across the country. Accompanying the in-store events, there was also a digital Road Tour microsite that highlighted the route and provided resourceful and inspiring outdoor content.
Outdoor Industry Association
As a graduating member of the Outdoor Industry Future Leadership Program, I designed, managed, and participated on a rafting trip that brought military veterans together with outdoor industry brands to talk about creating a network that can support each other.
Custom in-store hang tag graphic design for OR’s flagship Seattle store. Each hang tag highlighted a featured product for a seasonal collection with a local outdoor destination that it would perform well in.
Concepted and executed from start to finish over 15 in-store pint nights in key retailers along with trail run meet-ups and the installation of in-store iPads that highlighted places to locally go road and trail running.
Kampgrounds of America
Sold and account managed a recurring content marketing program to support KOA’s marketing efforts to inspire people to get outdoors.
Developed the Outlaw Donkey brand and carefully crafted and maintained it to ensure it properly and authentically provided effortless consignment and re-commerce opportunities for consumers in the outdoor industry.
Custom artwork and apparel designed for Rock/Creek Outfitters, one of the country’s premiere speciality outdoor retailers.
Photography and blog content creation highlighting a SUP trip down the Green River in Utah.
University of Tennessee
Event invitation designed for my Graphic Design senior show at the University of Tennessee, Knoxville.
Great Smoky Mountain National Park
Infographic designed with information gathered about the Great Smoky Mountains National Park in a personal project.
Sold and account managed a recurring content marketing program to support Upslope’s marketing efforts to inspire people to get outdoors.
Day Fire Podcast
Co-founder of Day Fire Podcast, where we discuss weekly places to go outdoors, how to get involved with conservation, athlete stories, and the right gear to pack.
Visit Steamboat Springs
Sold and account managed a recurring content marketing program that supported Steamboat Springs’ content marketing efforts.