Being in brand marketing is an exciting, high paced, and every changing category. There is always room to improve, gain more market share, and help make the world a better place.When embarking on your company's social media strategy, keep top of mind who the audience is you are trying to reach and where you need to be to communicate to them.
Today… there is certainly still value in influencers. Often they have more reach and engagement than your own platform. However, they are getting smarter and cheekier. We recommend to control the hosting process more and be selective with your outbound requests.Once you've completed the brainstorming component for your story and you land on an idea that you want to create, the next step is figuring out the best way and medium to bring that message to life.There are two critical avenues of content that your brand must always consider: inspirational storytelling and business messaging needs.Photoshoots are fun. But what is even more fun is being prepared so creative energy can just flow without a hiccup while on site. Here are 4 things to keep top of mind when planning a branded photoshoot.It can be a daunting task to start identifying the key visual elements that you need when constructing a brand's look and feel. Here are four key items to consider as you build your brand.When building and maintaining a heathy long-term brand there are two things to always keep top of mind as it relates to audience acquisition, loyalty, and retention.