Ways We Come Up With Ideas
Meet Day Fire Company: Jake Wheeler
Photographer, Designer, Artist, Brand Marketer, Outdoor Enthusiast
Hey I’m Jake! I have a passion for the outdoors and for helping others discover the magic of spending time in the wild.
I’m currently based in Charleston, South Carolina and am working as the Brand Manager for Free Fly Apparel. At Free Fly, I focus on:
• Content Strategy, Management, and Creation
• Social Media Strategy and Management
• Influencer, Athlete, and Ambassador Marketing
• Brand Copywriting and Editorial Management
• High-Level Brand Management, Strategy, and Positioning
• Product Marketing Campaigns Development, Management, and Reporting
In the past, I was employed as an Account Executive for RootsRated Media. As an Account Executive at RootsRated Media, I have developed strong sales and management skills. The job requires on-going outreach and networking, an ability to prospect, organize, and manage a deal from the first call to close. Through my work, I’ve worked with clients from an array of industries that include brands like Osprey Packs, La Sportiva, Steamboat Springs, Montana Tourism, Upslope Brewing, and Kampgrounds of America.
Additionally, my past experience as the Creative Director for RootsRated, has afforded me the opportunity to design and manage many integrated marketing campaigns. In particular, through my work with Marmot on the “Fall In Love With the Outside” Road Tour, I oversaw and executed the web design, social media marketing, retail activation, event planning, graphic design, photography, and video production. In the course of just 90 days, I designed, executed, hosted over 22 pint nights, raised over $20,000 for local conservation, and obtained millions of digital impressions along the way.
I have also gained extensive experience in the Outdoor Industry. I grew up stocking Chacos in the back of an outdoor store (Rock/Creek) founded by my father in Chattanooga. Since then I’ve worked with the best specialty retailers and brands in the industry. I’m a Outdoor Industry Association Future Leadership Academy Graduate, where I received personal and professional development opportunities including education about important outdoor industry issues, leadership training and mentoring from industry veterans. I joined RootsRated as employee number 1. Since then, I’ve focused on growing into one of the outdoor industry's most loyal and hardworking advocates. Every day I work towards becoming a consummate professional leader within a fast-paced and dynamic startup environment.
Creative and Strategic Thinker, Brand Management, Influencer Management and Marketing, Social Media Marketing and Strategy, Graphic Design, Photography, Video Production, Event Marketing, Integrated Marketing Campaign Management and Reporting, Retail Activation, Relationship Management and Networking, B2B SaaS Sales,
In the News:
Outdoor Industry Association Future Leadership Program Alumni, Outdoor Retailer Future Creative to Watch, On the Map 30 under 30 Chattanooga Times Free Press, Undergraduate Creative Achievement Award at the University of Tennessee, Undergraduate Photographer of the Year Award at the University of Tennessee.
Creative, Strategic Thinker, Self-Starter, Networker, Marketer, Athlete, Outdoor Enthusiast
What We Live For:
Hot Sun and Hot Laps
Cold Beer and River Trips
Alpine Starts and Sunset Hikes
First Chair and Last Call
Open Roads and Long Conversations